The “why” behind a choice matters more to me than the choice itself.
My role is to guide the whole team towards making intentional, high-quality design decisions.
I foster psychological safety, wellbeing, and impact through my work, centering those with marginalized identities.
Accessible design is great design. The curb cut out effect is underutilized.
1) researching what problems to solve
2) brainstorming and scoping potential solutions
3) designing the right level of fidelity for the unknowns
4) measuring the design against success criteria
GOAL
✶ Problem defined
✶ Product requirement doc drafted with PM & tech lead
METHODS & DELIVERABLES
✶ Interviews
✶ Surveys
✶ Personas
✶ Competitive Analysis
✶ Affinity Mapping
✶ JBTD analysis
✶ User Stories
GOAL
✶ Hypothesis defined
✶ Key risks identified cross-functionally
Value Risks, Usability Risks, Feasibility Risks
✶ Discovery plan defined
Clarify scope & choose validation methods to address key risks
METHODS & DELIVERABLES
✶ Workshop: Product principles
Cross-functionally align on key aspects of the overall product
✶ Workshop: Ideal customer journey
✶ User flows
✶ Research plan for key questions
e.g. customer interviews to test value &/or usability
GOAL
✶ Designs that are right level of fidelity for learning
METHODS & DELIVERABLES
✶ Sketching
✶ Stakeholder workshops
✶ Wireframes
Whimsical :: Figma
✶ Hifi Mockups
Figma :: Sketch
✶ Interactive, animated prototypes
Webflow :: Figma :: Sketch :: Framer
✶ Design system components updated
Documented for both designers & engineers
GOAL
✶ Hypothesis validated/invalidated
✶ Most impactful next steps uncovered
METHODS & DELIVERABLES
✶ Product usage data analysis
✶ NPS analysis
✶ A/B test analysis
✶ Backlog of UX issues ranked by scale, user impact, & business impact
✶ Regular check-ins with customer success team to hear what kind of feedback they are receiving