Tailwind

As a product designer at Tailwind, I work with 4 engineers, a PM, and a PMM to  lead all phases of the design process on one of our product squads. I'll add new case studies to this page as they progress! Check them out below 👇

Related Projects

We’ve done lot’s of work, let’s check some from here.

smart.bio

Tailwind wanted to become the #1 Instagram Publishing Tool. Instagram marketers needed a way to drive traffic to their products and services without adding in extra tools to their workflow. I led the design of a solution — smart.bio — a feature that has 3x the upgrade rate of our overall product.

empty state improvements

I redesigned a step in our onboarding flow and an empty state in our dashboard to increase adoption by 7% and upgrade rate by 1.2%

Related Projects

We’ve done lot’s of work, let’s check some from here.