As a product designer, I work with engineers, UX researchers, and product managers to lead all phases of the design process on one of our customer-facing squads.
Tailwind wanted to become the #1 Instagram Publishing Tool. Instagram marketers needed a way to drive traffic to their products and services without adding in extra steps to their workflow. I led the research and design of a solution — smart.bio — a feature that has 3x the upgrade rate of our overall product.
read case study slides 📕One of our primary products had no UI updates since 2013. I built momentum for tackling this design debt through:
✶ stakeholder education to create buy-in
✶ small UX experiments that proved the value of design improvements
✶ a revamped design system and React component process to reduce future debt creation
I designed an MVP of mobile upgrading functionality for our native mobile app that led to $100k + in revenue.
Researched and designed product catalog feature to test value for e-commerce segment, generated key UX & business insights leveraged by other squads across the company.
I designed a workflow and mobile web ordering experience to support local restaurants during the pandemic.
read case study coda doc 📕Forming new (good) habits is a murky process. Though everyone wants to do it, they are mostly unsuccessful. As a concept project, I created a functional chatbot that helps users stick with small, beneficial habits.
read case study slides 📕
