As a product designer, I work with engineers, UX researchers, and product managers to lead all phases of the design process on one of our product squads.
Tailwind wanted to become the #1 Instagram Publishing Tool. Instagram marketers needed a way to drive traffic to their products and services without adding in extra steps to their workflow. I led the design of a solution — smart.bio — a feature that has 3x the upgrade rate of our overall product.
read case study slides 📕I redesigned a step in our onboarding flow and an empty state in our dashboard to increase adoption by 7% and upgrade rate by 1.2%
read case study slides 📕I designed a workflow and mobile web ordering experience to support local restaurants during the pandemic.
read case study coda doc 📕Forming new (good) habits is a murky process. Though everyone wants to do it, they are mostly unsuccessful. As a concept project, I created a functional chatbot that helps users stick with small, beneficial habits.
read case study slides 📕
